Event Info

Lake Mirror Concours

The Lake Mirror Concours is the featured event of the MIDFLORIDA Auto Show weekend. Approximately 125 premium classic automobiles are invited to be displayed along the Lake Mirror Promenade on Saturday. A team of judges will inspect and grade the vehicles worthy to receive a coveted Lake Mirror Swan trophy at the afternoon award ceremony at 3 pm. All applicants for the Concours  are carefully reviewed by our selection committee. Due to the higher standards of the Concours group, additional information will be requested during registration. Although a former national show winner will certainly command attention, we are equally interested in original, unrestored, rare and unusual cars. If you have a car fitting one of Lake Mirror’s premier groups, please do not hesitate submitting it for consideration.

Concours Classifications – tentative

  • Group A – Brass Era & Early Classics through 1924
  • Group B – Pre-War Classics 1925-1937
  • Group C – Pre-War Cars thru 1942
  • Group D – Post-war Cars thru 1966
  • Group E – Golden Anniversary Group 1968
  • Group F – Muscle Cars 1961-1972
  • Group G – “American Excitement” Cars thru 1972
  • Group H – Foreign Sports Cars thru 1966
  • Group I – Foreign Sports Cars thru 1972
  • Group J – Small Cars thru 1972
  • Group K – Pre War Trucks thru 1942
  • Group L – Post War Trucks thru 1972
  • Group L – Special Invitation Vehicles
  • Group M – Historic Racing Cars
  • Group N – Ferrari (2018 Featured Club)


The MIDFLORIDA Auto Show takes place on the streets of downtown Lakeland from 10 am – 3 pm on Saturday. The streets will be closed-off to accommodate over 600 special interest and collector cars of all types. Vehicles will be displayed in groups of similar makes and models.

A special awards ceremony will be held at 2 pm on the MIDFLORIDA Credit Union stage to present trophies to the winning cars on display as part of the MIDFLORIDA Auto Show. Recipients will be selected based on merit by a special awards committee. In addition, sponsors will present ribbons to their favorite vehicles. All vehicles must be pre-registered.

Road Tour

The Road Tour on Sunday morning will be the final activity of the 2018 Lakeland Auto Show. Pre-Registered entrants enjoy a morning drive through the central Florida countryside culminating with lunch, prizes and program at an undisclosed location. Length of route varies between 45 – 60 miles.

This event is open to all types of vehicles, so you don’t need a show-quality collector car to participate. Walt Engle and rallymaster, Ray Kriegbaum, always create a scenic route with challenging questions along the way which allow you to win prizes at the end. Cars depart from the Peggy Brown Building Sunday morning. Participants must be pre-registered and bring proof of insurance.

Budweiser Hot Rod Rendezvous

Benefitting Junior Achievement

Start your engines for the opening event of the MIDFLORIDA Auto Show on Friday night at Lake Mirror Park. The Budweiser Hot Rod Rendezvous is a free outdoor concert and car show held on the beautiful promenade surrounding Lake Mirror. When the band takes their break, the field of hot rods (and other hot, noisy cars) will fire up their engines and make some music of their own. Display vehicles must pre-register online.  Junior Achievement of Polk County will host a special ticketed Taste of Achievement event with wine, food and a silent auction on the lawns of Lake Mirror. To purchase tickets for the event, call the Junior Achievement office (863)603-254 or contact a board member.

Heacock Insurance New Car Show

Remember when unveiling new model cars was a really big deal? Then the New Car Show presented by Heacock Insurance is just for you. Experience the latest automobile designs and technology from several Central Florida auto dealers as they bring their newest vehicles to be unveiled at the Lakeland Auto Show. The New Car Show will be held on the east side of the Lake Mirror Promenade on Friday night, and on Tennessee Ave on Saturday. If you’re in the market for a new vehicle, you might be able to find it at the MIDFLORIDA Auto Show. Dealerships will have staff at the event to answer any questions about the new vehicles.

Interested in Volunteer or Sponsorship Opportunities?

If you’d like to participate in the 2018 MIDFLORIDA Auto Show & Lake Mirror Concours as a volunteer or sponsor, or you’d like to donate items for the goody bags that each registrant receives, we’d love to get you involved:

  • Volunteers & Sponsorships – email Ginny Askew at ginny.askew@midflorida.com or call (863) 904-4889.
  • Goody bag donations – email Jeannie Franklin at jkeenfrank@hotmail.com or call (863) 646-5387. We are preparing 700 goody bags, but any quantity of donated item is appreciated.